Ad Spend Planner
Welcome to the Ecommerce Ad Spend Planner.
This tool lets you plan and project your daily ad spend across your ecommerce campaign, using a phase-based budget distribution.
You start with 3 phases by default, but you can adjust the number of phases (between 2 and 6). Each phase defaults to 30 days and can be renamed and re-timed freely to match your sales calendar — product drops, seasonal pushes, scaling windows, and more.
For every phase set a total budget and a prospecting/retargeting split. The planner distributes that budget evenly across the phase's days and shows your projected daily spend on the calendar below.
Total Budget = the sum of all phase budgets. Adjust the number of phases, their names and durations in the cards above to match your campaign structure.